12/9/2023 0 Comments Denfine jef raskinI avoided the supposed “visionaries” in the company who could not understand my idea but presented a business case: People would buy a product that they could readily and happily use. JR: I convinced the chairman of the board at the time, Mike Markkula, of the correctness of my vision. How did you convince the company to allow you to pursue the Macintosh project? JW: You originally managed Apple’s publication unit. I have made changes in the world that are beyond what most people thought was possible, and I hope that my judgment continues to be good as to what is possible to change and what is not. However, like the QWERTY keyboard, some things are so embedded in our culture that it is futile to try to change them. And I did design software that allowed me to compose and edit printed music much more easily than doing it by hand. I’d love to simplify musical instruments we can do better than the present awkward keyboard arrangement on pianos, for example. I was, however, a music graduate student and later a professional musician. Jef Raskin: I was never a professor of music. Your major contribution to computing, the Macintosh, seems to point in the other direction – simplicity of use. As a musician you presumably appreciate complex but specific tools for use by virtuosos. Jason Walsh: Before the Mac you were a professor of music. He was Apple employee #31 and left the Macintosh team in mid-1981 after Steve Jobs took over the project. Jef Raskin founded the Macintosh project at Apple, which led to the development of the Apple Mac and the popularisation of the graphical user-interface.
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